# Brand Intel: Reddit monitoring

> Track what people say about your brand, competitors, and topics on Reddit: keywords, sentiment, and the AI editorial brief.

Canonical: https://peachblue.io/docs/brand-intel

Brand Intel monitors Reddit for what people say about your brand, your competitors, and the topics you care about, reads the sentiment, and writes an editorial brief you can act on. Available on Pro plans and up. It is the part of Peachblue that sees beyond your ad accounts.

## Tracked keywords

You track up to 20 keywords per workspace, in three types:

- **Brand**: your own brand and product names
- **Competitor**: rivals you want a read on
- **Topic**: category conversations worth mining for angles

Agency workspaces get a separate 20-keyword budget per client, so each client's monitoring is isolated. A keyword-expansion helper suggests related phrases and relevant subreddits when you add terms.

## Scans and sentiment

Scans collect Reddit posts and comments matching your keywords and label each mention's sentiment: positive, negative, neutral, or mixed. The mentions view shows the raw conversations with their sentiment, so you can always read the source behind any summary. Scans run on demand from the Brand Intel page, with progress shown live.

## The editorial brief

After a scan, Peachblue writes a structured brief rather than dumping charts:

- A headline read on the state of the conversation
- Sentiment snapshot and trending topics
- Opportunities: angles and objections surfacing in real conversations
- Competitive signals from competitor keywords
- Action items, and what changed since the last scan

The brief is where Reddit listening becomes creative input: real customer language, real objections, and real competitor complaints are exactly the raw material for hooks and copy that ads built in a vacuum never find.

## Why Reddit

Reddit is where unfiltered product conversation happens at scale, it is heavily weighted in AI assistant answers, and almost nobody in creative analytics reads it. If your customers talk anywhere candidly, it is there.