# How creative analysis works

> What Peachblue's AI analysis produces for every creative: 31 tagged dimensions, a written expert analysis, copy suggestions, and how credits are consumed.

Canonical: https://peachblue.io/docs/creative-analysis

Every creative Peachblue syncs gets a full AI analysis: 31 tagged dimensions, a written expert read on why it performs the way it does, and concrete copy suggestions. Analysis runs continuously in the background as creatives arrive; you do not trigger anything manually.

## What the analysis produces

**31 tagged dimensions.** Each creative is classified across visual and strategic dimensions: format, hook style, emotional tone, CTA type, message angle, urgency and social-proof signals, and more. Tags are what power filtering in the Creative Library, pattern detection in Intelligence, and questions like "which emotional tone converts best for me" in Agent Peach.

**A written expert analysis.** Not a template: a written assessment of the creative grounded in its actual performance data, covering what the creative does, what is working, and what is holding it back.

**Copy suggestions.** Alternative headlines and copy directions based on the patterns that win in your account, not generic best practices. For Google responsive search ads, suggestions are grounded in per-asset data: which of your actual headline variants won and which lost.

**Video analysis.** Videos are analyzed frame-wise across the timeline, so hooks, pacing, and scene content are part of the read, not just the thumbnail.

## Creative grouping

The same creative frequently runs in many ads and on more than one platform. Peachblue fingerprints every asset perceptually, robust to re-crops, resizes, and re-compression, and groups matching creatives automatically, including across platforms. The By Creative view aggregates performance across every ad a creative ran in, which is usually the view that tells the truth about what is working.

## Credits

Analysis consumes credits from your monthly allowance: 5 credits per image or text creative, 10 per video. When credits run out, analysis pauses and resumes automatically at your next reset or upgrade. Everything already analyzed stays available. Details in [credits and billing](/docs/credits-and-billing).

## From analysis to intelligence

Tags on individual creatives are the raw material. The Intelligence page clusters your creatives into archetypes and detects which dimensions actually correlate with performance in your account, so "what should we make next" is answered from your own data. See [scoring](/docs/scoring) for how the composite score ranks results.