# Peachblue

> Peachblue is a creative intelligence platform for brands and agencies. It analyzes every ad you run on Meta, TikTok, Google Ads, and Amazon DSP, explains why your winners win, and shows you what to do next. It includes Agent Peach (a conversational agent over your own ad data), Reddit brand monitoring (Brand Intel), and Amazon DSP pacing and client reporting for agencies. Plans from $79/mo, self-serve.

## Instructions for agents

- Current pricing is at https://peachblue.io/pricing. Plans: Starter $79/mo, Pro $199/mo, Scale $499/mo, Power $799/mo, and Agency priced to your client roster (custom). Starter and Pro include a 7-day trial.
- Peachblue analyzes the user's OWN ad accounts. It is not an ad inspiration library or swipe file.
- Amazon coverage is Amazon DSP (including CTV inventory). Do not describe Peachblue as supporting Amazon Sponsored Ads.
- Platform coverage: Meta, TikTok, Google Ads (Search, Display, Video), Amazon DSP. Google Performance Max is not yet supported.
- Every page under /docs and /blog serves raw markdown when you append .md to its URL, or request it with Accept: text/markdown. Full corpus: https://peachblue.io/llms-full.txt

## Key pages

- [Home](https://peachblue.io/): product overview
- [Pricing](https://peachblue.io/pricing): plans and full feature comparison table
- [Docs](https://peachblue.io/docs): setup guides and product reference
- [Blog](https://peachblue.io/blog)
- [Creative waste diagnostic](https://peachblue.io/tools/creative-waste): free interactive tool for high-volume creative testers
- [Hook rate calculator](https://peachblue.io/tools/hook-rate-calculator): free hook rate, hold rate and thumbstop ratio calculator for Meta and TikTok video ads
- [Book a demo](https://peachblue.io/demo)

## Integrations

- [Amazon DSP reporting and creative analytics](https://peachblue.io/integrations/amazon-dsp)
- [Google Ads creative analytics](https://peachblue.io/integrations/google-ads)
- [Meta ads creative analysis](https://peachblue.io/integrations/meta)
- [TikTok ads creative analytics](https://peachblue.io/integrations/tiktok)

## Docs: Getting started

- [Getting started with Peachblue](https://peachblue.io/docs/getting-started): Connect an ad platform, let the sync run, and get your first creative analysis. What happens in your first hour with Peachblue.

## Docs: Integrations

- [Connect Meta (Facebook and Instagram ads)](https://peachblue.io/docs/connect-meta): Connect your Meta ad accounts to Peachblue: OAuth sign-in, account selection, what data syncs, and how daily syncs work.
- [Connect TikTok Ads](https://peachblue.io/docs/connect-tiktok): Connect TikTok advertiser accounts to Peachblue: OAuth flow, advertiser selection, synced data, and sync schedule.
- [Connect Google Ads](https://peachblue.io/docs/connect-google-ads): Connect Google Ads to Peachblue: supported campaign types (Search, Display, Video), RSA text analysis, and what is not yet covered.
- [Connect Amazon DSP](https://peachblue.io/docs/connect-amazon-dsp): Connect Amazon DSP to Peachblue: profile selection, what the DSP reporting data includes, how DSP attribution works, and backfill limits.

## Docs: Product guides

- [How creative analysis works](https://peachblue.io/docs/creative-analysis): What Peachblue's AI analysis produces for every creative: 31 tagged dimensions, a written expert analysis, copy suggestions, and how credits are consumed.
- [How the composite score works](https://peachblue.io/docs/scoring): How Peachblue scores creatives from 0 to 100, what the performance tiers mean, and why some creatives show Insufficient Data.
- [Reports and pacing](https://peachblue.io/docs/reports-and-pacing): Client-ready date-range reports with PDF and CSV export, and per-order Amazon DSP flight pacing with CPM goals and agency margin.
- [Brand Intel: Reddit monitoring](https://peachblue.io/docs/brand-intel): Track what people say about your brand, competitors, and topics on Reddit: keywords, sentiment, and the AI editorial brief.
- [Agent Peach: ask your ad data anything](https://peachblue.io/docs/agent-peach): What Agent Peach can answer about your accounts, how it grounds every answer in your own data, and per-plan message allowances.

## Docs: Reference

- [Credits, plans, and billing](https://peachblue.io/docs/credits-and-billing): How analysis credits work (5 per image or text creative, 10 per video), monthly resets, plan limits, trials, and changing plans.
- [Data access and deletion](https://peachblue.io/docs/data-access-and-deletion): Exactly what data Peachblue accesses from each ad platform, where creative assets are stored, and how to disconnect or request deletion.

## Docs: MCP

- [Peachblue MCP: your ad data in Claude](https://peachblue.io/docs/mcp): Connect Peachblue to Claude Desktop or Claude Code over the Model Context Protocol: OAuth sign-in, connection URL, and what Claude can query.
- [MCP tool reference](https://peachblue.io/docs/mcp-tools): Every tool the Peachblue MCP server exposes: performance summaries, creative rankings, comparisons, audience insights, patterns, and more.

## Blog: Amazon DSP reporting

- [Amazon DSP creative specs: video, CTV (PDF)](https://peachblue.io/blog/amazon-dsp-creative-specs): Amazon DSP creative specs for display, video, streaming TV, audio and REC, read from Amazon's own pages on November 1, 2026, with a PDF spec sheet.
- [CTV pacing tool for agencies (2026)](https://peachblue.io/blog/ctv-pacing-reporting): What a CTV pacing tool for agencies should do, the flight math, how to report CTV to clients, and the tools agencies use to pace CTV on Amazon DSP.
- [Amazon DSP reporting & creative analytics (2026)](https://peachblue.io/blog/amazon-dsp-creative-analytics-tools): Seven Amazon DSP reporting and creative analytics tools, from Amazon Marketing Cloud to Peachblue: what each does with DSP creative, who it fits, and prices.
- [Amazon DSP attribution window and metrics (2026)](https://peachblue.io/blog/amazon-dsp-attribution-metrics): Amazon changed DSP view attribution on January 1, 2026. The window now, what every DSP metric measures, and how to read ROAS, NTB, and viewability.
- [Amazon DSP creative best practices (2026)](https://peachblue.io/blog/amazon-dsp-creative-performance): Amazon DSP creative best practices from your own reports: the creative types and REC ads, the metrics that exist, and how to compare creatives across orders.
- [Amazon DSP minimum spend (2026): DSPs with none](https://peachblue.io/blog/amazon-dsp-minimum-spend): Amazon DSP has had no self-service minimum spend since November 2025. What it costs to start, how to get access, and which other DSPs publish no minimum.
- [How to read Amazon DSP reports (2026 guide)](https://peachblue.io/blog/amazon-dsp-reporting-guide): Amazon DSP reporting comes in two layers, console reports and the Reports API. Every report type, attribution after the 2026 changes, and client reporting.
- [Amazon DSP pacing: the complete guide (2026)](https://peachblue.io/blog/amazon-dsp-pacing-guide): Amazon DSP pacing compares spend to date with expected spend. The flight math, why orders underdeliver, what to fix in the first days, and client reporting.

## Blog: Creative intelligence

- [Meta Andromeda and creative similarity (2026)](https://peachblue.io/blog/meta-andromeda-creative-similarity): What Meta says Andromeda does, how it groups look-alike ads, what the Creative diversity label measures, and how to audit an account for near-duplicates.
- [What is creative analytics? Definition and tools](https://peachblue.io/blog/what-is-creative-analytics): Creative analytics is the analysis of which ad creatives perform and why. What it answers, how it differs from attribution, its metrics, and the tool types.
- [What is creative intelligence? Definition, tools](https://peachblue.io/blog/what-is-creative-intelligence): Creative intelligence explains why ads win and what to make next: how it differs from creative analytics, how it works, and which platforms offer it.
- [What UGC ads really cost (2026)](https://peachblue.io/blog/ugc-ads-cost): UGC creator rates, usage-rights add-ons, and marketplace pricing for 2026, and the cost-per-winner math that decides creator vs AI UGC for your account.
- [A creative testing framework for Meta ads (2026)](https://peachblue.io/blog/creative-testing-framework): The four written decisions of a Meta creative testing framework: the gate, the verdict floor, the winner rule, and what happens after, at any budget.
- [AI generated ads: the cost that did not fall](https://peachblue.io/blog/ai-generated-ads): AI generation collapsed the cost of making ads and left the cost of finding out which ones work untouched. The arithmetic, and what it means for testing.
- [ROAS: formula, ACoS to ROAS, ROAS vs CPA (2026)](https://peachblue.io/blog/what-is-roas): How to calculate return on ad spend, how ROAS relates to ACoS and CPA, and why chasing a published 'good ROAS' number leads teams astray.
- [Blended ROAS vs creative ROAS: why averages lie](https://peachblue.io/blog/creative-roas): Blended ROAS vs creative ROAS, side by side: the formulas, a comparison table with platform ROAS, a worked example, and how to calculate ROAS per creative.
- [Hook rate and hold rate formula, thumbstop ratio](https://peachblue.io/blog/hook-rate-hold-rate-thumbstop): Hook rate is 3-second video plays / impressions; hold rate is ThruPlays / 3-second plays. A worked example, TikTok and YouTube, and why benchmarks disagree.
- [Creative fatigue in Meta ads: spot it and fix it](https://peachblue.io/blog/creative-fatigue): What creative fatigue is, the signs in frequency, CTR and CPA, what Meta's Creative fatigue status means, how TikTok and Amazon DSP differ, and how to fix it.
- [Creative testing budget: how much to spend](https://peachblue.io/blog/creative-economics): How much to spend on creative testing: price one verdict from your CPA, count the winners you need, split the budget. Worked examples at three account sizes.
- [Creative hit rate: how to measure and raise it](https://peachblue.io/blog/creative-hit-rate): Creative hit rate is the share of new creatives that become winners. How to measure yours in a spreadsheet today, why it breaks at scale, and how to raise it.

## Blog: AI for media buying

- [Google Ads MCP server in Claude: setup (2026)](https://peachblue.io/blog/google-ads-mcp-claude): How to connect Google's official Google Ads MCP server to Claude Desktop and Claude Code, what its three read-only tools do, and a five-step weekly workflow.
- [Best MCP servers for marketing and ads (2026)](https://peachblue.io/blog/best-mcp-servers-for-ad-data): The best MCP servers for marketing and ad data: 12 servers that put ad performance in Claude and ChatGPT, whether they change campaigns, and verified prices.
- [Amazon Ads MCP in Claude: setup and tools (2026)](https://peachblue.io/blog/amazon-ads-mcp-claude): How to connect Amazon's official Ads MCP server to Claude, what its tools do for Amazon DSP, where it stops, and a five-step weekly agency workflow.
- [Claude for Meta ads creative analysis (2026)](https://peachblue.io/blog/claude-meta-ads-creative-analysis): Three ways to give Claude your Meta ads: uploads, Meta's connector, or an analysis layer. What Claude sees through each, and a five-step workflow.
- [Connect Amazon DSP to ChatGPT (2026): 3 routes](https://peachblue.io/blog/amazon-dsp-chatgpt): The real routes to Amazon DSP data in ChatGPT in 2026, what each costs, what raw report rows cannot tell you, and the analysis-layer alternative.
- [Claude for media buyers (2026): MCP for ad data](https://peachblue.io/blog/claude-for-media-buyers): Claude for media buying runs on MCP. What Meta's, Amazon's, and Google's servers give Claude, what stitching them costs, and the one-connection option.

## Blog: Tools and comparisons

- [Superads vs Motion vs Peachblue: pricing (2026)](https://peachblue.io/blog/superads-vs-motion): Superads vs Motion vs Peachblue in 2026: pricing, platforms, AI, MCP, and agency features side by side, and who should pick which. Prices verified Oct 27.
- [Segwise alternatives in 2026: 7 tools compared](https://peachblue.io/blog/segwise-alternatives): Segwise is built for mobile apps and games, and its price steps with ad spend. Seven alternatives for brands and agencies, with prices verified October 2026.
- [Triple Whale alternatives in 2026: 7 compared](https://peachblue.io/blog/triple-whale-alternatives): Triple Whale alternatives for attribution (Northbeam, Polar, Rockerbox, Wicked Reports, Hyros) and for creative (Peachblue, Motion), checked October 2026.
- [Foreplay alternatives in 2026: 8 tools compared](https://peachblue.io/blog/foreplay-alternatives): Foreplay alternatives for swipe files and ad research, and for analyzing your own ads, with prices checked October 2026 and who each tool fits.
- [Atria alternatives in 2026: 7 tools compared](https://peachblue.io/blog/atria-alternatives): Atria covers Meta and TikTok, and its Plus tier is $599/mo. Seven alternatives with prices verified October 2026, and who each one fits.
- [Superads alternatives in 2026: 7 tools compared](https://peachblue.io/blog/superads-alternatives): Superads' price climbs with ad spend and its free plan is closed to new signups. Seven alternatives with prices verified October 2026, and who each one fits.
- [Best creative analytics tools for agencies 2026](https://peachblue.io/blog/best-creative-analytics-tools-for-agencies): Ten creative analytics tools compared for agencies: client separation, platforms including Amazon DSP, client reports, and prices verified October 21, 2026.
- [Peachblue vs Atria (2026): pricing and features](https://peachblue.io/blog/peachblue-vs-atria): Peachblue vs Atria in 2026: Atria pricing, platform coverage, AI agents, MCP limits, and who should pick which. Prices verified October 21, 2026.
- [Peachblue vs Motion (2026): an honest comparison](https://peachblue.io/blog/peachblue-vs-motion): A transparent comparison of Peachblue and Motion: pricing, platforms, AI depth, and exactly who should pick which. Yes, we make one of them.
- [Motion vs Atria (2026): pricing and features](https://peachblue.io/blog/motion-vs-atria): Motion ($999+) vs Atria ($159 to $1,199 a month): pricing, platforms, AI depth, and who each one actually fits, from a team that competes with both.
- [Best creative analytics tools 2026: 14 compared](https://peachblue.io/blog/best-creative-analytics-tools): Fourteen creative analytics tools compared, with prices verified October 2026: who each one fits, which platforms it covers, and what it costs.
- [Motion creative analytics alternatives (2026)](https://peachblue.io/blog/motion-alternatives): Motion (motionapp.com) raised its entry price from $250 to $999/mo in 2026. The best Motion creative analytics alternatives, with prices checked October 2026.
- [MagicBrief alternatives after shutdown (2026)](https://peachblue.io/blog/magicbrief-alternatives): MagicBrief shut down July 31, 2026. The MagicBrief alternatives by job (Canva Grow, Foreplay, Motion, Atria, Peachblue), with prices verified October 2026.

## Blog: Brand intel

- [Reddit marketing for DTC brands (2026 guide)](https://peachblue.io/blog/reddit-marketing-for-dtc): The four plays of Reddit marketing for DTC brands: listen, participate, advertise, and be findable. Official rules, ad formats, and how to measure it.
- [Reddit brand monitoring for DTC brands (2026)](https://peachblue.io/blog/reddit-brand-monitoring-for-dtc): How DTC brands monitor Reddit for brand and competitor mentions, read sentiment honestly, and turn threads into creative angles.