Every Amazon DSP spec, on one sheet.

Amazon DSP runs five kinds of creative: display banners (static or HTML), online video, streaming TV including Prime Video, audio, and responsive e-commerce creative (REC), which Amazon builds from your product listing. The numbers to get right first: 2x builds on every mobile banner, a 40 kb cap on static standard sizes, 1920x1080 video at 4 Mbps or more for online video, and 15 Mbps for Prime Video.

Download the PDF spec sheet with every table below. We read each value on Amazon's own spec and policy pages on November 1, 2026, and we say so wherever those pages disagree with each other. Amazon edits them without notice, so check the source named under each table before a big flight.

One naming note: Amazon now sells DSP inside Amazon Ads Agent as Display, Video and Audio (DVA+) campaigns. The specs are the same in either console.

What are the Amazon DSP display ad sizes?

Five desktop sizes and four mobile web sizes, plus four app banner sizes. Static files are JPG or PNG-8, HTML may run to 200 kb, and every mobile size is built at twice its display size.

Source: Amazon Ads, "Desktop and mobile web static display ads." Germany also takes an 800x250 billboard.

Mobile app banners, which run in third-party Android, Fire tablet and iOS apps, use the same 2x builds: 640x100 for 320x50 (50 kb), 600x500 for 300x250 (40 kb), 1456x180 for 728x90 (200 kb) and 828x250 for 414x125. Amazon's app rules add three requirements: text no smaller than 16 pt at 2x, your logo or brand name in the ad, and an Amazon logo or a mention of Amazon when the banner links to Amazon. Amazon overlays the AdChoices label itself.

HTML banners follow Amazon's technical guidelines: animation of up to three loops and 15 seconds, no more than three click redirects and 10 requests, a clickTag variable, and a static backup for when scripts fail. Billboards on Amazon's own pages cannot animate at all.

In Peachblue, each DSP creative asset is mirrored from Amazon, counted once however many line items it runs in, and analyzed on the same 31 dimensions as your social ads, from format and CTA type to emotional tone, with a written analysis of what it does.

What are the Amazon DSP video specs?

For online video (OLV): 16:9 at 1920x1080 or larger, 6 to 120 seconds, H.264, MPEG-2 or MPEG-4 video with AAC audio, at least 4 Mbps, and up to 500 MB. Vertical 9:16 is accepted, but Amazon says it runs only on Twitch and Amazon Publisher Direct today.

Source: Amazon Ads, "Online video (OLV) ad specs." On VPAID the page contradicts itself: tags "may include VPAID 2," then "We do not accept VPAID or Wrapper Tags." Send inline VAST without VPAID.

Interactive vertical video adds an overlay with product details or a button such as "Visit Site." On Amazon's safe-zone image the overlay covers the bottom 1080x324 pixels of the 1080x1920 frame, so keep the product, logo, captions and disclaimers above it.

In Peachblue, the cut you traffic to DSP and the version running on Meta or TikTok are matched by content, even after re-encoding and re-cropping, so one spot keeps one record across platforms instead of starting from zero on Amazon.

What are the streaming TV and Prime Video ad specs?

Streaming TV is 16:9 only, 1920x1080 or larger, and non-skippable, with the strictest bitrate Amazon publishes: 15 Mbps minimum for Prime Video, 8 Mbps for Twitch, Fire TV Channels and third-party apps, and 50 Mbps recommended for Prime Video. Allowed lengths depend on the supply and the country.

Ad lengths, in seconds:

Third-party streaming apps take 6, 10, 15, 20, 30, 45, 60, 75 and 90 seconds in every country listed, and exchange inventory takes whatever the publisher allows. Source: Amazon Ads, "Streaming TV and Prime Video ad specs."

The rules that catch streaming spots, from the same page and Amazon's support center:

• Show your brand name or logo for at least 3 seconds.
• Fill most of the frame with movement, not a still image or an overlay.
• Letterbox or pillarbox, never both in one ad. Amazon strongly discourages either.
• No clickable-looking calls to action, such as a "learn more" button shape, in non-interactive spots.
• No third-party watermarks, no fake glitches, and nothing that could trigger photosensitive seizures.

Safe zones. Amazon's Prime Video template marks a 93 percent action-safe area and reserves two top corners for the ad timer: 933x138 pixels at top left (Prime Video devices, mobile and web) and 527x123 at top right (labeled 3PLR). Interactive video ads put their overlay at bottom left of the 1920x1080 frame: 496x309 pixels, 87 from the left edge and 130 from the bottom, by default. The US Mini Ad Format uses a 456x81 strip 57 pixels from the top at the left edge, and outside the US a 261x57 Send to Phone area sits 87 from the left and 130 from the bottom. Third-party-served spots support only Send to Phone, only on Prime Video, with no Add to Cart and no QR codes.

Loudness and end cards. Amazon's streaming TV and online video pages publish no loudness target and no end-card rule. The only video loudness figure on Amazon's spec pages is -24 LKFS, plus or minus 2 dB, with a -2 dB true peak, for Fire TV Feature Rotator and Echo Show home screen video. The support center adds that audio "can't be louder than surrounding content," must not start or stop abruptly, and that video "can't abruptly end or truncate." If your mix house needs a number for Prime Video, ask your Amazon contact before you print one.

In Peachblue, streaming spend sits in its own delivery bucket in Creative Economics and is never counted as waste, and each order paces against its flight with blended CPM against your CPM goal, so a Prime Video line is judged on delivery rather than ROAS. CTV pacing and reporting covers that read in full.

What are the Amazon audio ad specs?

Ten to 30 seconds, WAV, MP3 or OGG, at most 3 MB, with a 1024x1024 companion image for screens. Interactive Alexa audio ads run in the US and UK only.

Source: Amazon Ads, "Audio ads." The level line is quoted as Amazon prints it, three values run together; we read it as a 192 kbps minimum bitrate, RMS at -14 dBFS and peaks at -0.2 dBFS. The script rules matter as much as the file: no references to clicking (smart speakers have no screen), disclaimers at the same volume and pace as the rest, no air horns or jarring sounds, no openers such as "Sorry to interrupt your music," and one clear action at the end.

In Peachblue, audio lines count toward each order's pace like every other line, and audio-only spots get their own analysis: length and loudness checked against these specs, when the brand and call to action land, and flags for Amazon's script rules.

What does responsive e-commerce creative (REC) need?

The least production of any DSP format. With no custom assets, Amazon builds the ad from your product detail page and makes every size; you can add a logo, a headline, a disclaimer and custom images, plus video in the US.

Source: Amazon Ads, "Responsive e-commerce creatives." The page lists REC sizes twice and the lists differ: the size option names 10 (300x250, 336x280, 160x600, 300x600, 728x90, 300x50, 320x50, 414x125, 980x55, 970x250) and the sentence after it adds 245x250, 350x420 and 650x130. Its serving line also says Amazon video ads are not available off Amazon, while REC video is described as running only on third-party sites. With responsive sizing Amazon makes the sizes for you, which sidesteps the first; ask your Amazon contact about the second before you plan REC video.

In Peachblue, REC creatives are scored against the rest of your account on a percentile blend of CTR, ROAS, CPA and spend, then placed in a tier from Top Performer to Underperformer. Since Amazon writes the e-commerce half of every REC ad, the comparison that teaches you something is your image or video against your other images and videos.

What about Prime Video pause ads and Fire TV?

They run on Amazon's own screens from templates, so you supply parts, not a finished ad:

Sources: Amazon Ads, "Prime Video Pause Ad Specifications," "Inline ad placement" and "Feature Rotator." These pages do not say which placements a DSP line item can buy and which come through an Amazon Ads team, so ask before you design for them.

Why do Amazon DSP creatives get rejected?

Mostly for craft, not policy. Amazon's support center and its moderation guide for display and Sponsored Brands ads name the same problems again and again:

• Typos, grammatical errors and inconsistent capitalization.
• Blurry, pixelated or upscaled images and video, or low resolution.
• Black or blank frames at the start or end of a video, or an ending cut off at the maximum length.
• Illegible text: too small or too low in contrast. Amazon's pre-checks flag text under 9 pt on image and REC creatives; app banners need 16 pt at 2x.
• Sudden changes in volume, shrill sounds, or audio louder than the content around it.
• Broken links or landing pages, or an ad that contradicts its landing page.
• Language that does not match the audience, the landing page and the locale.
• No advertiser name or logo, or Amazon branding used without permission ("Amazon's Choice," "Best Seller," altered Amazon logos).
• Unsubstantiated claims, superlatives in REC headlines, and healthcare comparisons without a dated source.
• Text, logos or call-to-action buttons inside REC custom images, which carry their own buttons.

Sources: Amazon Ads support center, "Ad specifications overview," "Supply and format-specific requirements," "General requirements" and "Claims and substantiation"; "A complete guide to Sponsored Brands and display ads moderation."

How a rejection shows up: standard display creatives are moderated asset by asset, so the creative shows "Not approved" and the form flags each rejected asset with its reason. Publisher moderation can also mark a creative "Approved with Exceptions," which keeps it running everywhere except the inventory where it failed policy. Once your files are final, Amazon quotes 2 business days to traffic and QA them.

Peachblue does not check files against these specs or submit creative to Amazon; moderation happens in Amazon's console. It starts reading a creative once it runs.

Where do Amazon's own spec pages disagree?

In five places, as of November 1, 2026. Build to the stricter number:

Which Amazon DSP formats should you test first?

Start with the formats your existing assets already meet, so the first test measures the creative rather than the production budget, and rank results only within the same objective bucket. A sensible order:

1. Online video, with the 16:9 video you already run. If your social cut is 1920x1080, a re-export at 8 Mbps meets the OLV spec, and 15 or 30 second cuts fit the recommended lengths. In Peachblue, that spot is matched to its Meta or TikTok twin, so you see one creative's results on both sides.
2. REC, if you sell on Amazon. One creative, sizes made by Amazon, up to 20 ASINs. Judge it in the conversion bucket on purchases and new-to-brand share, as Amazon DSP creative performance explains. In Peachblue, ask Agent Peach to rank last month's DSP creatives and the answer comes back by creative, scored, with spend beside each.
3. Streaming TV, once you have a 15 or 30 second master at 15 Mbps or more. The bar is higher: 16:9 only, brand on screen for 3 seconds, motion across the frame. Judge it on viewability, completion and CPM, never ROAS. In Peachblue, those lines pace per order and stay out of the waste count.
4. Static display for retargeting, built at 2x for mobile. Display is where people click, so CTR decay is readable there. In Peachblue, the fatigue board flags CTR decay against each creative's own best rolling week.
5. Audio last, unless you already have spots.

If you are still deciding whether to start, what Amazon DSP costs to start covers access and minimums, and the DSP reporting guide covers where the creative numbers live once you do.

What makes Peachblue better than Amazon's console for DSP creative?

Amazon's spec pages tell you what a file must be, and its console tells you what each line item did. Peachblue tells you which creative earned the result, why, and what to make next, across platforms and clients.

This is how Peachblue supercharges your DSP creative: on performance, on creative, and on the loop between them.

Performance. The money question is which creative gets the next flight's budget. Peachblue answers it per client with every creative counted once, scored and shown with its spend, and each order's pace beside it, so a weak spot is cut on evidence in the first weeks of a flight, not after it ends.

Creative. Specs force one idea into many files: a 15 Mbps master for Prime Video, an 8 Mbps cut for OLV, a compressed copy for Meta. Peachblue puts them back together as one creative and reads what is in it on 31 dimensions, so a finding such as "spots that show the product early complete better" comes from your own data, on Amazon and off it.

The loop. Intelligence finds the patterns your winners share, and the Next Creative Brief turns them into concepts, proven hooks, and a prompt block your video team or an image and video generator can work from. Peachblue does not make the ads; it makes sure the next batch is built on what is already winning, then scores it on the same scale when it runs.

Amazon keeps what is its alone: the specs, moderation, trafficking, the attribution itself and its own benchmarks. Use both: Amazon for the rules and the source numbers, Peachblue for the judgment.

The short version

Build mobile banners at 2x and keep static standard sizes under 40 kb. Deliver OLV at 1920x1080 and 8 Mbps, and streaming TV at 15 Mbps or more in the lengths your country and supply allow. Keep REC images free of text and logos, put your brand on screen for 3 seconds in every spot, and build to the stricter number wherever Amazon's pages disagree. The PDF spec sheet has all of it on two pages.

Amazon DSP is on Peachblue's Scale plan and up, pacing and reports on Power, and multi-client workspaces on Agency, priced to your client roster. See the Amazon DSP integration for what syncs. One boundary: Peachblue reads DSP creative after it runs. It does not check files against Amazon's specs, traffic creative, buy media or edit campaigns.