Peachblue blog

Notes from the creative trenches.

Practitioner guides on creative analytics, Amazon DSP reporting, and AI for media buying. No filler, verified numbers, honest comparisons.

Creative intelligence

Meta ads metrics, explained.

Every Meta ads metric that drives a decision: Meta's own definition, the formula, and what to fix when it moves, plus the new engage-through attribution.

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AI for media buying

Connect Claude to TikTok Ads.

Connect TikTok's official MCP server to Claude: directory or URL setup, the tools that matter for analysis, the limits, and a five-step weekly workflow.

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Amazon DSP reporting

Every Amazon DSP spec, on one sheet.

Amazon DSP creative specs for display, video, streaming TV, audio and REC, read from Amazon's own pages on November 1, 2026, with a PDF spec sheet.

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Creative intelligence

Why Meta counts look-alike ads as one creative.

What Meta says Andromeda does, how it groups look-alike ads, what the Creative diversity label measures, and how to audit an account for near-duplicates.

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AI for media buying

Connect Claude to Google Ads.

How to connect Google's official Google Ads MCP server to Claude Desktop and Claude Code, what its three read-only tools do, and a five-step weekly workflow.

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Tools and comparisons

Superads vs Motion vs Peachblue.

Superads vs Motion vs Peachblue in 2026: pricing, platforms, AI, MCP, and agency features side by side, and who should pick which. Prices verified Oct 27.

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Amazon DSP reporting

CTV pacing and reporting for agencies.

What a CTV pacing tool for agencies should do, the flight math, how to report CTV to clients, and the tools agencies use to pace CTV on Amazon DSP.

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Creative intelligence

What is creative analytics?

Creative analytics is the analysis of which ad creatives perform and why. What it answers, how it differs from attribution, its metrics, and the tool types.

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Tools and comparisons

Segwise alternatives, compared honestly.

Segwise is built for mobile apps and games, and its price steps with ad spend. Seven alternatives for brands and agencies, with prices verified October 2026.

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Tools and comparisons

Triple Whale alternatives, by what you actually use.

Triple Whale alternatives for attribution (Northbeam, Polar, Rockerbox, Wicked Reports, Hyros) and for creative (Peachblue, Motion), checked October 2026.

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Creative intelligence

What is creative intelligence?

Creative intelligence explains why ads win and what to make next: how it differs from creative analytics, how it works, and which platforms offer it.

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Tools and comparisons

Foreplay alternatives, by what you use it for.

Foreplay alternatives for swipe files and ad research, and for analyzing your own ads, with prices checked October 2026 and who each tool fits.

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AI for media buying

The best MCP servers for marketing and ad data.

The best MCP servers for marketing and ad data: 12 servers that put ad performance in Claude and ChatGPT, whether they change campaigns, and verified prices.

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Tools and comparisons

Atria alternatives, priced honestly.

Atria covers Meta and TikTok, and its Plus tier is $599/mo. Seven alternatives with prices verified October 2026, and who each one fits.

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Amazon DSP reporting

Amazon DSP reporting and creative analytics tools.

Seven Amazon DSP reporting and creative analytics tools, from Amazon Marketing Cloud to Peachblue: what each does with DSP creative, who it fits, and prices.

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Tools and comparisons

Superads alternatives, compared honestly.

Superads' price climbs with ad spend and its free plan is closed to new signups. Seven alternatives with prices verified October 2026, and who each one fits.

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Tools and comparisons

The best creative analytics tools for agencies.

Ten creative analytics tools compared for agencies: client separation, platforms including Amazon DSP, client reports, and prices verified October 21, 2026.

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Amazon DSP reporting

What your Amazon DSP numbers mean now.

Amazon changed DSP view attribution on January 1, 2026. The window now, what every DSP metric measures, and how to read ROAS, NTB, and viewability.

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AI for media buying

Connect Claude to Amazon Ads.

How to connect Amazon's official Ads MCP server to Claude, what its tools do for Amazon DSP, where it stops, and a five-step weekly agency workflow.

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AI for media buying

Analyze your Meta ad creative with Claude.

Three ways to give Claude your Meta ads: uploads, Meta's connector, or an analysis layer. What Claude sees through each, and a five-step workflow.

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Brand intel

Reddit marketing that doesn't get you banned.

The four plays of Reddit marketing for DTC brands: listen, participate, advertise, and be findable. Official rules, ad formats, and how to measure it.

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Tools and comparisons

Peachblue vs Atria.

Peachblue vs Atria in 2026: Atria pricing, platform coverage, AI agents, MCP limits, and who should pick which. Prices verified October 21, 2026.

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Creative intelligence

UGC ads are priced per video. You pay per winner.

UGC creator rates, usage-rights add-ons, and marketplace pricing for 2026, and the cost-per-winner math that decides creator vs AI UGC for your account.

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Creative intelligence

A creative testing framework for Meta.

The four written decisions of a Meta creative testing framework: the gate, the verdict floor, the winner rule, and what happens after, at any budget.

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Tools and comparisons

Peachblue vs Motion.

A transparent comparison of Peachblue and Motion: pricing, platforms, AI depth, and exactly who should pick which. Yes, we make one of them.

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Tools and comparisons

Motion vs Atria, without the spin.

Motion ($999+) vs Atria ($159 to $1,199 a month): pricing, platforms, AI depth, and who each one actually fits, from a team that competes with both.

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Tools and comparisons

The best creative analytics tools of 2026.

Fourteen creative analytics tools compared, with prices verified October 2026: who each one fits, which platforms it covers, and what it costs.

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Amazon DSP reporting

Amazon DSP creative best practices.

Amazon DSP creative best practices from your own reports: the creative types and REC ads, the metrics that exist, and how to compare creatives across orders.

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Amazon DSP reporting

The DSP minimum spend is gone.

Amazon DSP has had no self-service minimum spend since November 2025. What it costs to start, how to get access, and which other DSPs publish no minimum.

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Brand intel

Reddit is talking about your brand. Start listening.

How DTC brands monitor Reddit for brand and competitor mentions, read sentiment honestly, and turn threads into creative angles.

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AI for media buying

Amazon DSP to ChatGPT: what you actually get.

The real routes to Amazon DSP data in ChatGPT in 2026, what each costs, what raw report rows cannot tell you, and the analysis-layer alternative.

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Creative intelligence

AI made creative cheap. Testing it did not.

AI generation collapsed the cost of making ads and left the cost of finding out which ones work untouched. The arithmetic, and what it means for testing.

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Creative intelligence

ROAS, calculated honestly.

How to calculate return on ad spend, how ROAS relates to ACoS and CPA, and why chasing a published 'good ROAS' number leads teams astray.

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Creative intelligence

Blended ROAS says what happened. Creative ROAS says why.

Blended ROAS vs creative ROAS, side by side: the formulas, a comparison table with platform ROAS, a worked example, and how to calculate ROAS per creative.

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Creative intelligence

Hook rate, hold rate, thumbstop, defined.

Hook rate is 3-second video plays / impressions; hold rate is ThruPlays / 3-second plays. A worked example, TikTok and YouTube, and why benchmarks disagree.

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Creative intelligence

Spot creative fatigue before it costs you a winner.

What creative fatigue is, the signs in frequency, CTR and CPA, what Meta's Creative fatigue status means, how TikTok and Amazon DSP differ, and how to fix it.

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Amazon DSP reporting

Amazon DSP reports, finally readable.

Amazon DSP reporting comes in two layers, console reports and the Reports API. Every report type, attribution after the 2026 changes, and client reporting.

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Creative intelligence

How much to spend on creative testing.

How much to spend on creative testing: price one verdict from your CPA, count the winners you need, split the budget. Worked examples at three account sizes.

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Creative intelligence

Your hit rate is the ceiling on your growth.

Creative hit rate is the share of new creatives that become winners. How to measure yours in a spreadsheet today, why it breaks at scale, and how to raise it.

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Tools and comparisons

Motion moved upmarket. Your alternatives, honestly.

Motion (motionapp.com) raised its entry price from $250 to $999/mo in 2026. The best Motion creative analytics alternatives, with prices checked October 2026.

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AI for media buying

Put your ad data in Claude.

Claude for media buying runs on MCP. What Meta's, Amazon's, and Google's servers give Claude, what stitching them costs, and the one-connection option.

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Tools and comparisons

MagicBrief is gone. Here is where to go next.

MagicBrief shut down July 31, 2026. The MagicBrief alternatives by job (Canva Grow, Foreplay, Motion, Atria, Peachblue), with prices verified October 2026.

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Amazon DSP reporting

Amazon DSP pacing, explained properly.

Amazon DSP pacing compares spend to date with expected spend. The flight math, why orders underdeliver, what to fix in the first days, and client reporting.

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