The best creative analytics tools in 2026 are Peachblue, Motion, Superads, Atria, Foreplay, Segwise, Madgicx, Hawky, Triple Whale, Vidmob, rule1, uplifted, GetCrux, and CreativeX. All of them help you see which ads work and why; they differ on three things that should drive your choice: which ad platforms they cover, whether they analyze your own ads or competitors' ads, and whether you get tags and dashboards or an analysis that explains each result.
Every price below was checked on the vendor's own pricing page between October 21 and 23, 2026, with monthly billing unless noted. We make Peachblue, so it is on the list; every other entry says who that tool is genuinely right for.
What does a creative analytics tool do?
A creative analytics tool connects to your ad accounts and judges the creative itself, not just the campaign: which images, videos, hooks, and copy drive results, and why. Most tag each creative by format, hook, message, and other traits, score its performance, and look for the patterns your winners share. The better ones turn those patterns into what to make next.
How do you choose a creative analytics tool?
Four questions decide it:
- Which platforms do you buy on? Most tools are built around Meta and TikTok. If you also buy Google Ads, LinkedIn, mobile app networks, or Amazon DSP, check each one by name. Platform coverage is the one gap you cannot work around later.
- Your ads or everyone else's? Some tools analyze your own performance; others, like Foreplay, are built for researching competitors' ads. Many teams use one of each.
- Tags or answers? A dashboard of tags tells you what your ads contain. An analysis tells you why one beat another and what to try next.
- How does the price scale? By ad spend, by brand, by seat, or by plan. Check the price at your real spend, not the entry tier.
The 14 tools at a glance
| Tool | Best for | Platforms | Price from |
|---|---|---|---|
| Peachblue | Teams that buy beyond Meta and want to know what to make next | Meta, TikTok, Google Ads, Amazon DSP | $79/mo |
| Motion | Social-first teams that want unlimited seats and Slack | Meta, TikTok, YouTube, LinkedIn | $999/mo (up to $50k ad spend) |
| Superads | Low-cost shareable creative reporting | Meta, TikTok, Google Ads, LinkedIn | $150/mo ($125 billed yearly) |
| Atria | Meta and TikTok teams that want research and generation too | Meta, TikTok | $159/mo ($129 billed yearly) |
| Foreplay | Competitor research and swipe files | Ad libraries; Meta and TikTok for your own ads | $59/mo; own-ad analytics from $175 |
| Segwise | Mobile app and game advertisers | 15+ networks including AppLovin and Unity, plus MMPs | $499/mo ($449 billed yearly) |
| Madgicx | Meta advertisers who want automation | Meta, with Google Ads and TikTok in reports | From $45/mo, by ad spend |
| Hawky | Teams that want AI agents to act on accounts | Meta, Google, TikTok | On request |
| Triple Whale | DTC ecommerce brands tying creative to revenue | Ecommerce data across paid, owned, and organic | Free plan; paid tiers on request |
| Vidmob | Enterprise brands across many channels | 13 channels, including Amazon DSP | On request |
| rule1 | Low-cost AI creative analysis and MCP on Meta | Meta, TikTok, Google | EUR 20/mo (MCP only), EUR 149 full |
| uplifted | Teams whose first problem is asset chaos | Meta and Google Ads, plus Drive and Dropbox | $249/mo (assets); $499 with analytics |
| GetCrux | High-spend teams that want analysis and generation in one | Meta, Google, TikTok, LinkedIn (12 on higher plans) | $1,500/mo (up to $100k ad spend) |
| CreativeX | Global brands scoring creative quality against guidelines | Meta, YouTube, DV360, TikTok and more | On request |
Prices verified October 21 to 23, 2026. "From" is the lowest published plan; several tools scale with ad spend from there.
1. Peachblue: best for teams that buy beyond Meta
Peachblue is a creative intelligence platform for brands and agencies. It analyzes every creative on 31 dimensions with a written read and copy suggestions, scores it, and counts the same asset once across ads and platforms, so a video re-cropped for Reels is still judged as one creative. Intelligence finds what your winners share, and the Next Creative Brief turns it into concepts, proven hooks, and a generation-ready prompt block for the next round. Dashboards flag fatigue against each creative's own best week and show wasted spend. Agent Peach answers questions in the app, the MCP server puts the same data in Claude, and Brand Intel tracks what Reddit says about your brand and competitors. It covers Meta, TikTok, Google Ads, and Amazon DSP, and it is the only creative analytics platform at self-serve pricing that covers Amazon DSP.
Pricing: Starter $79/mo (Meta and TikTok), Pro $199 (adds Google Ads and MCP), Scale $499 (adds Amazon DSP), Power $799 (adds reports and pacing), and Agency priced to your client roster. Annual billing gives two months free; Starter and Pro have a 7-day trial. See pricing.
Choose Peachblue if you want to know what to make next, not just what happened, on Meta and TikTok alone or across every platform you buy.
2. Motion: best for social-first teams that want unlimited seats
The category incumbent. Every plan includes unlimited seats and ad accounts, reports can be shared as live links, and Motion runs an AI layer it calls Runneth inside Slack, with MCP access from Starter. It covers Meta, TikTok, YouTube, and LinkedIn, and is known for its education ecosystem (newsletter, courses, events).
Pricing: Starter $999/mo for up to $50k of monthly ad spend (it was $750 in September); Pro and Growth on request.
Choose Motion if your team is social-first, lives in Slack, and values the education and services around the tool.
3. Superads: best for low-cost shareable reporting
One plan, Professional, with unlimited users, AI tagging, a 0 to 100 score per creative, an Ask AI assistant, competitor inspiration, and reports you can share as live links or schedule to Slack and email. It covers Meta, TikTok, Google Ads, and LinkedIn. The free plan has closed to new signups; a 14-day trial replaces it. If that rules it out, Superads alternatives compares seven other tools.
Pricing: $150/mo, or $125/mo billed yearly, for up to $100k of monthly ad spend, plus $100/mo per extra $100k.
Choose Superads if you want clear creative reporting across social and search at the lowest published price.
4. Atria: best for Meta and TikTok teams that want research and generation
Analysis, research, and generation in one tool for Meta and TikTok: AI tagging, an ad library, brand tracking, generation of concepts, scripts, copy, and image ads, a 24/7 AI strategist called Radar, and MCP access on every plan (capped at 600 calls a month on Core). Core connects 5 ad accounts, Plus 10, Business unlimited.
Pricing: Core $159/mo, Plus $599, Business $1,199 ($129, $479, and $959 billed annually).
Choose Atria if you run Meta and TikTok only and want research, generation, and analysis in the same place.
5. Foreplay: best for competitor research and swipe files
The strongest competitor-research product here: swipe files, ad library discovery, and Spyder competitor tracking. Its own-ad analytics, Lens, covers Meta and TikTok and starts on the Workflow plan. Usage and ad spend are unlimited on every plan, and MCP access starts on Workflow.
Pricing: Basic $59/mo (research only), Workflow $175 (adds Lens on one brand), Agency $459 ($49, $149, and $389 billed annually). 7-day trial.
Choose Foreplay if competitor research is the job, or as a research layer beside a performance tool.
6. Segwise: best for mobile app and game advertisers
Built for app and game advertisers, with the widest network coverage here: 15+ ad networks, including AppLovin, Unity, Mintegral, and Moloco, plus MMP integrations. Every plan includes every feature: multimodal AI tagging (playable ads included), a creative strategy agent, generation of statics, video, playables, and CTV ads, fatigue tracking, and unlimited seats.
Pricing: Growth $499/mo, or $449/mo billed annually, up to $250k of monthly ad spend; Startup $250/mo for eligible teams under $50k.
Choose Segwise if you advertise apps or games on mobile networks with an MMP.
7. Madgicx: best for Meta advertisers who want automation
Meta automation first, creative analytics second. Madgicx optimizes Meta ads only, with an AI Marketer that prepares one-click actions, automation rules, and a Facebook MCP that can change budgets and bids. Creative Insights breaks down every creative and flags fatigue, and One-Click Report adds Google Ads, TikTok, Shopify, and Klaviyo data.
Pricing: from $45/mo, priced by monthly ad spend, per Madgicx's own figure. 7-day trial.
Choose Madgicx if you are Meta-heavy and want automation and reporting in the same tool.
8. Hawky: best for teams that want AI agents to act on accounts
An agent platform with creative analytics underneath: element-level creative dashboards, auto tagging, competitor tracking, a Copilot for questions, and shareable reports across Meta, Google, and TikTok. Its top tier adds agents that move bids and budgets.
Pricing: on request, per brand, with unlimited users.
Choose Hawky if you want agents that act on your accounts, not only report on them.
9. Triple Whale: best for DTC brands tying creative to revenue
An ecommerce attribution platform with creative tools on top: Triple Pixel attribution, Moby AI on every plan, and, on Automate, tools that find what makes your best ads work and generate variations. Enterprise adds marketing mix modeling and incrementality testing.
Pricing: free plan; paid tiers through a walkthrough or sales.
Choose Triple Whale if attribution is your main question and creative insight comes second.
10. Vidmob: best for enterprise brands across many channels
The enterprise option: 13 channels, including Amazon DSP and Amazon Sponsored Ads, creative scored before and during flight against brand and platform criteria, element-level reports, and an AI assistant called Maddie.
Pricing: on request, per brand, by annual impressions.
Choose Vidmob if you run large brands that need pre-flight scoring across many channels.
11. rule1: best for low-cost AI creative analysis on Meta
A low-cost entry for AI analysis of your own ads. The Growth plan explains why your winners work (hooks, messaging, CTAs) across 20 creative dimensions, with shareable reports and hit-rate rules; a separate MCP-only plan puts your Meta data in Claude, ChatGPT, or Cursor. It integrates with Meta, TikTok, Google, and Triple Whale.
Pricing: EUR 149/mo for Growth, EUR 20/mo for MCP only, each with 5 seats. 7-day trial.
Choose rule1 if you want AI-tagged analysis of Meta ads on a small budget, or MCP access alone.
12. uplifted: best when asset chaos is the first problem
A creative asset platform that grew an analytics layer. Core is the AI-organized library (synced from Drive and Dropbox, tagged, searchable); Scale adds an AI agent, Meta and Google Ads integrations, and creative analytics that tie tags and clips to performance.
Pricing: Core $249/mo (no ad analytics), Scale $499/mo with a 7-day trial, Enterprise on request.
Choose uplifted if organizing your creative library is the daily pain and performance analytics the second one.
13. GetCrux: best for high-spend teams that want analysis and generation in one
Analysis, generation, and publishing in one system: Creative Insights, AI tagging, competitor insights, a Copilot, and credits for generating new image and video ads. Starter covers Meta, Google, TikTok, and LinkedIn; higher plans reach 12 platforms and add MCP. Plans scale with ad spend and are sold through a demo.
Pricing: Starter $1,500/mo for up to $100k of monthly ad spend and 2 ad accounts; Professional and Enterprise on request.
Choose GetCrux if you spend heavily and want one vendor for analysis and ad production.
14. CreativeX: best for global brands scoring creative quality
Built for global brands: a Creative Quality Score that checks each ad against platform best practice and your brand guidelines before and during flight, a measure of brand cues that drive recall, and tracking of how assets are reused across markets. It names Meta, YouTube, DV360, and TikTok among its channels.
Pricing: on request.
Choose CreativeX if consistency and creative quality across markets matter more than performance rankings.
What makes Peachblue different?
Three things, each for a specific kind of team:
- The only self-serve creative analytics that covers Amazon DSP. Meta, TikTok, Google Ads, and Amazon DSP in one account, with the same creative matched across them. Vidmob also covers DSP, at enterprise, quote-only pricing.
- From analysis to the next brief. Every creative gets a written read on 31 dimensions, and the patterns behind your winners become a Next Creative Brief: concepts, proven hooks, and a prompt block for whatever makes your ads.
- Your own data in Claude, DSP included. Several tools now offer MCP; Peachblue's is the only creative analytics MCP that serves your own cross-platform performance data including Amazon DSP, and agencies get it scoped per client.
How do you choose?
- You buy beyond Meta, or on Amazon DSP: Peachblue. See plans.
- Social-first team that lives in Slack: Motion.
- Low-cost shareable reporting: Superads, or rule1 for Meta.
- Meta and TikTok with generation built in: Atria.
- Competitor research: Foreplay, often beside a performance tool.
- Mobile apps and games: Segwise.
- Meta automation: Madgicx.
- Agents that act on accounts: Hawky.
- Attribution first: Triple Whale.
- Enterprise brands and brand compliance: Vidmob or CreativeX.
- Asset chaos first: uplifted.
- One vendor for analysis and production, at high spend: GetCrux.
Running a client roster? Start with creative analytics tools for agencies, and for Amazon specifically, Amazon DSP creative analytics tools. MagicBrief, once a major player here, shut down in July 2026, and if you arrived comparing Motion specifically, Motion alternatives goes deeper. Whichever way you go, buy against the axis that actually constrains you: platform coverage is the one that cannot be worked around later.