Reports and pacing

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Reports turn your synced data into client-ready output: date-range performance reports with PDF and CSV export, and per-order Amazon DSP flight pacing with CPM goals and agency margin. Available on Power plans and up.

Report mode

Pick a date range (7, 30, 90 days, or custom) and get a live report: total spend, impressions, and derived metrics, plus your top creatives by spend for the period. Two export paths:

  • Print / PDF: a print stylesheet strips the app chrome so the browser's print dialog produces a clean paper or PDF report.
  • CSV: an RFC-4180 file with a per-ad performance section, and, when Amazon DSP data is present, additional daily-by-supplier and rollup-by-supplier sections that spreadsheet apps detect as separate tables.

When an agency margin is in effect, the CSV includes a metadata section documenting the margin so exported numbers are auditable.

Pacing mode

One row per Amazon DSP order, with the full flight math computed for you:

  • Budget, flight dates, and status (active, upcoming, ended)
  • Spend to date vs expected spend to date, assuming even delivery
  • Pace %: under 90% flags underdelivery risk, over 110% flags early exhaustion
  • Blended CPM actual, and an inline-editable CPM goal per order that persists and colors the row against target
  • Supplier filtering, derived from your order naming conventions

Pacing is the daily 5-minute check across every active flight: sort by risk, act on the exceptions. For the practice behind it, see the guide on Amazon DSP pacing.

Agency margin

Agency workspaces can set a margin percentage per client. When set, spend and every spend-derived metric (CPM, CPC, CPA, ROAS) in Reports and Pacing is marked up server-side, so client-facing numbers reflect billable spend. Two deliberate rules:

  • Budgets stay raw. Pace % compares billable spend against the original DSP budget, so delivery math stays honest.
  • The all-clients view never applies margin. Markup exists only in the context of a specific client.

Scope notes

Pacing and supplier breakdowns are Amazon DSP features, since they depend on DSP order budgets and flight dates. Date-range reports cover all connected platforms.